Top 5 Consumer Finance Apps in Kenya Q1 2022 Performance

In Q1 2022, the performance of the top 5 consumer finance applications in Kenya varied significantly in terms of weekly downloads, revenue, and active users. Here’s a detailed look at how each app performed during this period, based on data from Sensor Tower.

YNAB from ynab.com saw an interesting trend in weekly revenue, peaking at approximately $185 in mid-February. Weekly downloads for YNAB were relatively low, with a high of 87 in the second week of January. The app's active users remained fairly steady, fluctuating between 77 and 150 throughout the quarter.

Wallet: Budget Expense Tracker by BudgetBakers experienced consistent weekly downloads, peaking at 238 in the second week of January and maintaining strong numbers throughout the quarter. Weekly revenue for Wallet: Budget Expense Tracker was more variable, reaching a high of $39 in early January. The active user base showed a steady increase, hitting a peak of 785 in early March.

Spendee Budget & Money Tracker from SPENDEE a.s. had a rather modest performance in terms of weekly downloads, with notable peaks of 35 in late February. Weekly revenue also fluctuated, with a maximum of $46 in late January. The app's active user data was minimal, with very few active users reported during the quarter.

Mobills: Budget Planner by Toro Investimentos showed a steady weekly download trend, peaking at 94 in mid-January. Revenue-wise, Mobills saw a high of $42 in the first week of January. Active users for Mobills were highest at 93 in mid-January, with a gradual decline to 30 by the end of March.

The Secret To Money by Rhonda from Creste LLC had a modest performance with weekly downloads peaking at 35 in mid-January. The app’s revenue was relatively low, with the highest weekly revenue being $31 in mid-January. Active user data for this app was not available for the quarter.

For more detailed insights and data, visit Sensor Tower.